turki alalshikh nfl rights
Shaking Turki Alalshikh's General Entertainment Authority: NFL Rights Flip
The General Entertainment Authority became a $1 billion-plus powerhouse after securing a 10-year NFL rights deal in early 2022. This landmark agreement gave Saudi viewers full access to every NFL game, turning Riyadh into a new frontier for American football. It also sparked a cascade of sports-media investments that are