entertainment sector transformation
General Entertainment Authority No Longer Works Like You Think
Direct answer: The General Entertainment Authority (GEA) has reshaped the Philippine media landscape by merging data-driven analytics with cross-platform streaming, driving a 38% annual viewership rise from 2014 to 2024. This surge stems from relentless live-stream experiments, most notably the Disney+ Lollapalooza rollout, which set a new bar for engagement