General entertainment
Zee BanglaSonar vs Star Jalsha - General Entertainment Channel Cost
Zee BanglaSonar vs Star Jalsha - General Entertainment Channel Cost Zee BanglaSonar’s prime-time slots cost less and deliver higher ROI than Star Jalsha’s, giving advertisers up to 20% more viewership for the same budget. In the first year the channel captured a 12% share of Bengali households, signalling